May 4, 2010

Meet Chloe






































This is the typeface I developed for my final. I wanted to achieve a certain level of youthfulness and class while still maintaining legibility. It became a lot easier to create cohesive character traits once I, in face, created a real character - which is the lovely lady you see above, Chloe. I dove into her character until I knew what kind of shoes she would wear... The dynamic stroke weights mirror her dynamic personality and the classic look this creates reflects her classy style and beautifully simplistic attitude.
I neglected to mention my color scheme during my presentation, but I used these colors because they are simple, feminine and calm. The colors are repeated throughout both the illustrations and the process book. The feminine touch was really a big bonus that I achieved with my serifs because I intended for Chloe to be used in print to replace the typical typefaces in magazines.

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